Mike Grehan is the Global KDM Officer of Acronym Media, a Top 10 Search and Keyword-Driven Marketing Agency located on the 55th Floor of the Empire State Building in New York City. An undisputed search marketing expert, Mike is also one of the industry’s pioneers, having been involved in online marketing since 1995. His extensive knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories over the years.
Mike is also a highly sought-after industry speaker and thought-leader. He has been the Chair of both the Search Engine Strategies (SES) and eMetrics conferences and is a regular on the search engine marketing speaking circuit. Mike is also an accomplished author. His international best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry's leading players than any other book on the subject. He also writes as an expert for the ClickZ network and for Keyword-Driven, a leading search marketing newsletter. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.