As VP User Experience and Creative Director of Closed Loop Marketing, Sandra heads up the company's usability and conversion optimization projects. She is co-author of the book "Web Design for ROI" from New Riders Press, and regularly speaks on the topics of usability, design, and conversion at industry and business conferences. Sandra has contributed her expertise to projects for a wide range of B2B and B2C companies, including Hewlett-Packard, Brocade, ReelzChannel, and Allstate.
She joined Closed Loop Marketing in 2004 after nearly a decade as an independent web developer and designer. She resides in Northern California, where she surfs, writes, practices mixed martial arts, and thinks about stuff.