Stephan Spencer
VP of SEO Strategies
Covario

Stephan Spencer is VP of SEO Strategies at Covario, an industry leader in paid and organic search software and services for Fortune 500 companies. Covario recently acquired Netconcepts, the company that Stephan founded in 1995. The combined company has nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, which powers the natural search channel for online retailers such as Cabela's, Northern Tool, Campmor, Woolrich, and Builder’s Square. In addition, Stephan is the author of The Art of SEO, published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.. He is also a Senior Contributor to Practical Ecommerce and MarketingProfs.com, and serves as a monthly columnist on Search Engine Land. He's contributes to DM News, Catalog Age, and Catalog Success, and Multichannel Merchant magazine on a regular basis. Furthermore, Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR.

Stephan is an avid blogger. He blogs primarily on his own blog - Stephan Spencer's Scatterings. But his posts can also be found on Google, Searchlight, Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com and MarketingProfs Daily Fix. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison. .