Eric Ward is recognized as the web's foremost expert on content linking strategies. Eric founded the first Web-based public relations and web promotion services in 1994. Today, Eric helps companies create and execute linking strategies to increase awareness of their Web content, and also teaches his techniques. In addition, Eric is the Chief Link Evangelist for AdGooroo.com, where he helped develop Link Insight, a link building quality control tool.
Eric writes the LinkWeek column for industry news site SearchEngineLand.com and his clients have included Amazon.com, PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, and Weather.com. In 2009 Eric was one of the 25 people profiled in the book Online Marketing Heroes from Wiley and Sons.