Addie Conner
Director of Search Marketing
Course Advisor Inc.

Addie Conner is the Director of Search Marketing at CourseAdvisor, a Washington Post Company. CourseAdvisor is a premier online lead generation and marketing solutions provider for the postsecondary education market. With a unique combination of mathematical modeling, behavioral analysis, and sophisticated search technology, CourseAdvisor is one of the few online lead generation providers to apply modern database marketing practices to the academic enrollment cycle. At CourseAdvisor, Addie manages several million kws across a number of engines and networks. Addie works to help improve creative performance, conversion flow and bidding algorithms to grow revenue while maintaining a strong ROI. Currently, ninety-five percent of CourseAdvisor's revenue is driven by search marketing. Addie graduated from the University of Vermont with a BA in Economics.