Addie joined SocialCode with the goal of helping to build the most advanced Facebook advertising platform and agency in the world. As VP of Advertising, Addie is focused in achieving success for brands on Facebook through innovative and data-focused Facebook advertising methodology and technology. Prior to SocialCode, Addie was VP of Advertising at Avenue100, another subsidiary within the Washington Post. While at Avenue100, Addie worked on managing ROI focused, multi-million keyword long-tail SEM campaigns, as well as diversifying advertising channels beyond SEM, building both a large affiliate program and Facebook advertising program. Using a quantitative approach to Facebook, Avenue100 became a top advertiser on the platform in under a month, as well as an early partner within the Facebook Ads API beta program. When not working on Facebook advertising, Addie enjoys skiing, supporting local agriculture and general debauchery.