Online Advertising guru David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing as an executive at Apple Computer and Ziff-Davis Publishing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and is the author of two lessons in SEMPO's Advanced Search Advertising course. He is a regular speaker at PPC Summit, MarketingSherpa conferences, Search Engine Strategies and SMX events. Szetela hosts a popular weekly radio show, PPC Rockstars. See Szetela's published book about best practices in Content Network Advertising (November 2009): http://CustomersNowBook.com or his recent spotlight interview in Adotas about content advertising best practices: http://www.adotas.com/2009/11/content-is-king-qa-with-david-szetela.