Mona Elesseily
Director of Marketing Strategy
Page Zero

Mona is the authority on the Yahoo! Search Marketing platform. She's the author of the world's only guide to Yahoo! Search Marketing (a.k.a. Overture) called "The Yahoo! Search Marketing Handbook". She's currently writing the Panama edition of the Yahoo! Handbook (forthcoming May 2007).

At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.

Mona is a regular speaker at search conferences. She is a columnist at SearchEngineLand.com and writes frequently on search marketing related issues.