Li is famous for her energy and creativity. Li specializes in social media marketing, blog optimization, link building and viral marketing. To make things more interesting, Li has a background in both Public Relations and information technology. Li is a regular speaker at industry conferences including Search Engine Strategies, WebmasterWorld's PubCon, and Search Marketing Expo. Liana is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog.