Adam Goldberg is the Co-Founder and Chief Innovation Officer at ClearSaleing, Inc., a leading technology provider of advertising analytics. Adam found ClearSaleing after working at Google for 3 years, where he started their Inside Sales organization.
The ClearSaleing technology (which was named an interactive attribution leader by Forrester Research) is based on a unique methodology he developed to best assess online advertising performance, so that marketers can properly allocate their limited ad dollars. ClearSaleing’s technology is used by companies such as Nationwide Insurance, Range Online Media, and Rosetta. In addition to being an advertising analytics provider, ClearSaleing is also a full-service interactive agency that manages campaigns for several enterprise clients, such as American Greetings, Goodyear, and The Cleveland Clinic.
Before ClearSaleing, Adam started Google’s Inside Sales team in NYC in 2003, where his team was responsible for selling AdWords and other Google products to small to medium sized businesses. It was there that Adam learned about the overwhelming challenges that advertisers face in terms of managing, analyzing, and optimizing their online ad campaigns. Adam realized technology could solve a lot of the challenges online marketers had to deal with. Adam put together several technical solutions that Google could offer to help their clients.
Prior to working for Google, Adam lived in San Francisco where he was the Eastern Region Sales Manager for Actuate Corp, the leader in Enterprise Reporting and Performance Management applications and, prior to that, Adam was a Major Account Executive with Oracle Corp. in Redwood Shores, California.