Akin Arikan
Senior Manager, Internet Marketing
Unica Corporation

Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He works as a senior segment manager for Internet marketing at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Akin has been working with web analytics practitioners over the last seven years now. He has been presenting at many conference to share the learnings and best practices from his experience with customers. He received a degree in computer science and business administration from the University of Hamburg, Germany. Akin is also a blogger at http://multichannelmetrics.com.