Alissa Ruehl is the Manager of Website Effectiveness Consulting at Apogee Search, recently announced as part of the 2008 INC 500 list & Austin Fast 50.
Prior to opening this new division, she managed the Paid Search department at Apogee for over three years, and during that time was personally involved in the management of paid search campaigns for over 100 companies, including Golfsmith, Lance Armstrong Foundation, PerkinElmer and St Jude Medical. In Apogee's Website Effectiveness division, Alissa has supervised and delivered successful conversion consulting engagements for dozens of companies.
She consults on landing page design & testing, conversion rate improvement, paid search strategy, as well as goal setting & metrics. Alissa is also a paid search editor for SEMJ.org, a peer reviewed journal for search marketing.