"Brian Klais is Executive Vice President of Search, and a principal at Netconcepts LLC. He joined Netconcepts in 2001 and is responsible for driving the firm’s performance-based natural search product and service business units. Klais is an inventor of GravityStream - the award-winning automated SEO platform for retailers, and has authored seminal research reports on natural search marketing (”Chasing the Long Tail of Natural Search,” “The State of Search Marketing 1.0″). Under Klais’ leadership, Netconcepts has become a leading voice and provider of dedicated natural search marketing services to global retail and media brands, and agencies. Prior to 2001, Klais was founder of Novelon.com - a pioneer in browser-based book navigation and subscription services."