Frank Grasso, founder of e-channel Search, has worked in Search Engine Marketing (SEM) since the early days of AltaVista and Lycos.
Frank started his search career in Melbourne Australia in 1999, consulting to early adopters of SEM. Starting out as a SEO specialist Frank developed a reputation in the APAC e-commerce industry working on travel and retail websites.
In 2002, Frank shifted his focus to PPC and formed e-channel Search. Not satisfied at the time with existing bid management technology, Frank set up a technology team and developed the multi award winning DynamicCreative™ software.
Frank’s continued commitment to R&D has led to the development of proprietary software that solves the major problem for large, database driven, and dynamic websites.
Frank now heads e-channel Search, which is one of Australia’s leading PPC agencies servicing some of Australia’s biggest travel, retail and classifieds websites. In 2010, e-channel expanded internationally, servicing Asia Pacific, the United States and Europe.