As Co-Founder and Chief Executive Officer, George helped develop RKG’s analytical framework, and has remained involved in the ongoing evolution of our proprietary tools. An acknowledged thought-leader in Paid Search Marketing he sits on Google’s SEM Advisory Council.
Prior to joining RKG, George worked as Manager of Marketing Systems at Crutchfield Corporation. There, he worked on the credit attribution problem, and helped develop Crutchfield’s early PPC bidding system. George had primary responsibility for Crutchfield’s list rental and alternative media programs.
George speaks at industry conferences including SMX Advanced, SMX East Shop.org, Internet Retailer, the DMA Annual show, ACCM and more. He writes a monthly Paid Search column for Search Engine Land, and is Principal writer at RKGBlog. He guest lectures at the University of Virginia’s McIntire School of Commerce and Darden Graduate School of Business.