Urban Mapping was founded by Ian White in 2001. He holds 10 years experience in marketing strategy and product development. Ian has written for ID Magazine and Core77. He is also the co-author of a chapter in "Next Generation Business Handbook" published by Wiley and an article in The Journal of Business Venturing. He holds an MBA from Babson College and a BA from McGill University and was educated in the US, France and Ireland. Ian counts Harvard University, General Motors, Trader Joe's, Xerox Corporation, Parsons School of Design, the National Oceanographic and Atmospheric Administration among his past clients. White also served as Adjunct Professor at Parsons School of Design. He is an active speaker in the area of geospatial data and local search. Greg Sterling, Founding Principal, Sterling Market Intelligence Greg serves on the Board of Directors of UMI and is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet's impact on local consumer and advertiser behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research. Before Sterling Market Intelligence, Sterling ran The Kelsey Group's Interactive Local Media program, the first advisory service devoted to local search. Before that Sterling was at TechTV and AllBusiness.com. And prior to joining AllBusiness, Sterling was a practicing attorney in San Francisco. He also serves as an advisor to AdMission Corp. and Palore.