Jonah Stein

Jonah Stein has 19 years of online marketing experience and is the founder of ItsTheROI, a San Francisco Search Engine Marketing Company that specializes in ROI driven SEO and PPC initiatives. ItsTheROI (stupid) recognizes that all marketing efforts need to produce return on investment. This simple philosophy focuses clients on conversion, an event that takes place at the intersection of search intent, content and user experience.

Jonah has spoken at numerous industry conferences including Search Engine Strategies, Search Marketing Expo (SMX), SMX Advanced, SIIA On Demand, the Kelsey Groups Ultimate Search Workshop, LT Pact, SEMSF and UnGagged. He also developed panels Virtual Blight for the Web 2.0 Summit and the Web 2.0 Expo. He has written for Context Web, Search Engine Land and SEO Book.

During the first wave of internet business expansion, Jonah was a web consultant and partner in, serving as the account manager and conceptual lead for all of clients, ranging from venture funded startups to a division of Fortune 100 companies. In an era when venture capitalists were pouring money like chum into the feeding frenzy of the dotcom boom, adventmedia built functional websites with clear revenue models and measurable ROI from concept to completion.

Jonah is also the cofounder of two SaaS companies, including, a cloud based backup service that provides a time machine for websites and, a WordPress service company specializing in site migration, support and performance optimization.