Kate Morris is an independent freelancer with a new project in the works to be announced at SMX London. She spends her days optimizing paid search campaigns, optimizing client code for search engines, creating new content, and so much more. Kate got started in 2003 starting as an AdWords campaign manager for BusinessSuites. She was picked up by Apogee Search parent company LCGrowth to develop her paid and natural optimization skills. Since then she has developed traditional and online marketing campaigns for Legiant, 360training, and RateGenius. Kate currently writes for New Edge Media and frequently guest posts on sites like Bruce Clay, Search Engine Journal, and PPC Hero.