Laura Lippay is the Director of Technical Marketing for Yahoo! Media, where she and her team are responsible for determining monetizable SEO opportunities across dozens of the top internet properties in their verticals and working with internal product teams to act on them. Laura is also responsible for evangelizing search engine optimization and building the in-house program to ensure long-term SEO success. This includes automating SEO output, streamlining processes across multiple teams, educating constituents, and discovering, analyzing and acting on data-driven SEO recommendations. Laura conducts regular SEO training at Yahoo and has been a speaker at Search Marketing Expo and Search Engine Strategies conferences. Prior to working at Yahoo!, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previous to CNET, Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm. And before she got into the online space Laura traveled the country as a performer for The Ringling Brothers Barnum and Bailey Circus.