Lauren joined Salesforce as Sr. SEM Manager in 2009 with a focus in improving business ROI through paid search tactics. Prior to her work at Salesforce, Lauren started lvlogic, a SEM consulting company that specializes in developing comprehensive search engine marketing strategies for mid-size businesses. Over the last several years, she has advocated the integration of online and offline marketing methods to form a more holistic approach to increase ROI. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.
Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications, and joined the SEM speaker circuit by speaking at Pubcon and since then has spoken at a variety of conferences like Search Engine Strategies and SMX.