Scott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog — chiefmartec.com — where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at email@example.com.