Vice President, Mobile Media
The Nielsen Company
Kanishka Agarwal is responsible for US mobile media measurement at The Nielsen Company, the world's leading market research firm. Kanishka has more than 10 years of comprehensive experience in the communications, media, technology and mobile market research industries, and is a seasoned speaker and mobile industry expert on such topics as mobile search, mobile content, including gaming, music and entertainment and converging communications. Prior to Nielsen Mobile, Kanishka spent five years at Booz Allen Hamilton, including a year at Sprint PCS developing new products for the enterprise wireless data market. He also helped launch a wireless middleware start-up and a telecom infrastructure software spin-off from Lucent ó both through Booz Allenís incubator arm. For more than two years, he ran sales and marketing at an enterprise software start-up (now a part of PeopleSoft). Kanishka holds an MBA from Stanford University, as well as an ME and BS from Harvey Mudd College.