Consultant, Columnist, SEMPO President
is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News
' SearchBuzz newsletter and a regular author of the DM News Optimized column.
In 2008 Ms. Holoubek was elected to the Search Engine Marketing Professionals Organization (SEMPO
) board of directors for a third term and co-founded the SEMPO NY Working Group
. From 2003-2005, Ms. Holoubek served as iCrossing's Chief Strategy Officer, building the firm's New York office, repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, as well as firms within the WPP family and the Aegis Group family.
Ms. Holoubek has contributed to and/or been quoted in publications such as Adweek, DM News, Mediapost's Search Insider, WSJ.com, The Madison Avenue Journal, ClickZ and Internet Retailer. She also serves as a frequent guest lecturer at venues such as Harvard, NYU, Baruch College, Search Engine Strategies, OMMA and the DMA.
Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe , and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, baritone Claudio Mascarenhas.