Peter Hershberg
Managing Partner
Reprise Media

As Managing Partner, Peter sets the strategic and philosophical direction of Reprise Media while raising awareness of the value and effectiveness of search marketing to major brands such as Microsoft, ABC, Gateway, and Samsung. In addition he oversees the technology, sales, media, client services, and product marketing for the entire firm. Prior to founding Reprise Media in 2003, Peter spent over ten years in the interactive space in a series of consulting and management roles, specializing in technology and media. Peter served as Vice President of Strategic Development at Ask.com, a leading search engine, creating long-term strategies taking a key part in the company's new business ventures. Peter also held a role as the company's vice president of Consumer Sales and was responsible for the conceptualization and execution of Ask.com's e-commerce strategy. Before joining Ask.com, Peter was co-founder and CEO of Rotomedia, Inc., a consulting and advertising firm for web marketers and publishers, which was acquired by Ask Jeeves in April 1999. He began his career as a Project Manager for the Internet Consulting Group. Peter was named a finalist for the Ernst & Young Entrepreneur of the Year Award in 2005 and 2007.