Dan Soha has seven years of experience as a Search Engine Marketer, both creating advertising campaigns and overseeing the SEM strategy for companies ranging in budget from five figures to seven figures monthly. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory, having graduated from UC Berkeley with a degree in Computer Science. This experience and knowledge has allowed him to unravel Search Engine bidding algorithms and to create bidding & management strategies that are both unconventional and highly effective. As the CEO and SEM Specialist of Five Mill, Inc., he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more. He lives in San Francisco.