Tony Adam
Director, Online Marketing
MySpace
@tonyadam

Tony Adam is currently a Director of Online Marketing at Myspace, Advisor to 310 Labs, FamilyFinds, and Ranker, and Entrepreneur. At Myspace he heads up all aspects of SEO, Social Media, and Viral Marketing. He is also the Founder and Principal of Visible Factors, an online marketing agency and Advisor for Ranker.com and DailyD. Tony also writes about online marketing on his blog and writes a column at Search Engine Land about InHouse SEO.

Tony has been involved in technology since 2000 and has about a decade of experience of technology, internet, and sales/marketing. He started young and gained a mass of experience whiles studying to receive a Bachelors of Science in Computer Science from Mt. Sierra College. He started at Fame 1 Computers, Inc., over the course of many years he provided technology consulting to clients ranging from server/network infrastructure, software/database management to sales/marketing and client management. Upon departure, Tony ran sales, marketing, and operations for all aspects of the business and was effectively COO of the business.

At PayPal Tony was the production lead on almost every marketing project in delivering user experience and web development requirements to a final product and moved on to lead the Standards program for the organization in areas of Web Development, User Experience and Brand Guidelines. At Yahoo! he lead SEO for the major Yahoo! Media properties, encouraged the creation of original content, and led the charge for bringing Social Media into marketing practices. His major achievement was helping Yahoo! Games rank top 3 for all casual game keywords and game names. At BillShrink, he headed up traffic/user acquisition leveraging SEO, viral marketing, and content distribution which lead to the 300%+ increase in search traffic and 200% increase in overall web traffic.

Aside from being a well versed online marketer, Tony has extensive experience in product development, social design and business development. He is a speaker at many online marketing conferences like SXSW Interactive, SMX (Search Marketing Expo), and PubCon. He also writes an InHouse SEO column for Search Engine Land and maintains his own blog. Finally, he is a huge supporter for the Los Angeles Technology Community and Ecosystem.