Ariel Bardin is responsible for the product strategy for Google AdWords, the company's search advertising program. In this role, Ariel's duties include defining, building, and launching new features and enhancements for the AdWords product and working with the engineering team on product prioritization and implementation. Ariel has worked on the AdWords product management team since joining Google in 2004 and has initiated a variety of products such as the AdWords Starter Edition and Google Website Optimizer among others. Prior to joining Google Ariel was a software developer at AltaVista and SAP Labs. He was also a Technical Director at BigVine/AllBusiness. Ariel also founded a small software company that developed CAD collaboration software. Before entering the high tech industry Ariel founded a dance studio in Jerusalem, Israel and served in the Israeli Air Force. Ariel earned his M.S. in Management Science & Engineering from Stanford's School of Engineering. Ariel received a B.S. in computer engineering, magna cum laude with school of engineering honors, from the University of Southern California.