Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL and Huffington Post Media Group properties. He has also visited the UK office on several occasions to consult and train the AOL-UK teams on SEO best practices.
In his previous position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing organic search and social media strategies for companies across several industries. He also developed and delivered training programs for clients, including a large U.S. media company, to enable them to best take advantage of the opportunities available to their companies through both organic search and social media.
Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has previously written for other industry sites, such as SearchEngineLand.com (for their in-house marketing column).
Simon is a frequent speaker at conferences in the US & UK on topics ranging from SEO to Social Search to Reputation Management. He also teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program.Simon has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.