Alex Muller
CEO
Slifter

Alex Muller founded Slifter in 2005, a mobile marketing company focused on using wireless and LBS technologies to connect consumers with local retail stores. A year later, Alex launched the first location based product search engine for mobile devices.

Slifter (www.slifter.com) enables shoppers to search and share nearly 300 million products and promotions at over 150,000 U.S. locations, such as Best Buy; Toys”R”Us; Circuit City; Wal-Mart; Home Depot; Macy’s and more, straight from their cell phones. It is accessible for free via, wireless web, or java application on almost any mobile device (including the iPhone).

Previously, Alex Muller co-founded, Evolve Living in 1999, a San Francisco-based company that used Internet applications to help businesses manage environmental and other non-financial performance metrics. A year later, Muller went on to coordinate the development and release of the consumer site PSN.com, a Latin-American version of ESPN.com. While at PSN.com he lead the company’s adoption of sophisticated internet marketing techniques, created a beta version of PSN mobile, as well as a CRM database of opt-in SMS consumers. In 2001, Ecos Technologies purchased Evolve Living and its intellectual property. At this time, Muller returned to the company to serve as the SVP of Product Development and Management. At the start of 2004 Muller joined Linkshare to lead their product team, where he was responsible for the technology development and strategy across all their product lines. Muller designed the “next generation” product data distribution system that moved 100 million products per day for online mega-online retailers, like Overstock, Shop.com, Walmart and Target.

Muller received his MBA from the Tepper School of Business at Carnegie Mellon University, and an MS in Engineering from CMU. Previous to his graduate studies he received a BS in Mechanical Engineering from Tufts University.