Carolyn Shelby
Director of Natural Search

Carolyn Shelby has been involved in Internet technology since 1994, when she was the managing partner of an Internet Service Provider start-up near Purdue University. She has been professionally designing and developing Web sites for businesses and not-for-profit groups of all sizes since 1995. She is an advocate of holistic SEO, and specializes in rehabbing underperforming/out-dated Web sites and helping larger corporations adjust their structure and focus to make the most of new media.

Carolyn currently co-hosts ôSEO 101″ on, writes about search industry related news and SEO-focused web design on her blog (, and is the Director of Natural Search at Chicago-based Krull Group.