Karon Thackston is President of Marketing Words, Inc. a full-service copywriting agency specializing in search engine copywriting. In addition to working in a variety of advertising settings, Karon holds a degree in marketing and is a graduate of the DISC Behavioral Model course where she studied the ways in which people respond to various words, actions and attitudes. She also earned the designation of Certified Landing Page Specialist from Marketing Experiments. Karon has operated her own full-time copywriting business since 1999. She is also author and publisher of three ebooks including the popular Step-by-Step Copywriting Course. This e-course, now in its 4th edition, was designed to teach sound and highly effective copywriting techniques - including search engine copywriting techniques. Writing With Keywords is also in its 4th edition and offers a practical how-to guide that outlines strategic uses of keyphrases. Karon's most recent ebook, How to Write Successful PPC Ads, outlines proven, practical methods for crafting PPC ads with high click through rates. Karon is the copywriting moderator of both the High Rankings Forum and the Small Business Ideas Forum. She has spoken at previous Search Engine Strategies conferences and is a regular presenter at the High Rankings Search Engine Marketing seminars held throughout the U.S. With over 25 years of copywriting experience, Karon has contributed to the search engine and sales success of companies large and small including Gorton's Seafood and others.