Jennifer Doss
E-Commerce Marketing Manager
HAT WORLD Inc. – Lids.com

Jennifer Doss E-Commerce Marketing Manager HAT WORLD Inc. – Lids.com

Jennifer Doss is the e-commerce marketing manager for Lids, the e-commerce division of Hat World Inc, a specialty retail leader of officially licensed and branded athletic fashion headwear. She is responsible for both the development and management of Lids.com’s search marketing and affiliate programs and strategies, as well as fostering strategic partnerships to facilitate online growth. In 2007, Jennifer received the Ad:tech award for Best Search Engine Marketing Campaign/Strategy at the 10th annual Ad:tech awards ceremony and has spoken on the topic of search strategies at past industry events. Prior to her work at Lids, Doss worked in sales and marketing roles at various organizations, including Sony Music, GE Medical, and Muzak.