Jonathan ensures that Efficient Frontier's unique portfolio based optimisation technology is used to best effect for all clients. Having worked in search for over five years, he joined Efficient Frontier after recognising that the powerful Wall Street based algorithms used for the benefit of EF's clients were the logical next step in profitable paid search management. Previously, Jonathan ran the search marketing practice at MindShare London. Jonathan has worked in the digital space since 1998 for companies such as Ford, Jaguar and British Aerospace. He moved to the digital media arena in 2001 by joining Tribal DDB, the interactive arm of BMP DDB.