Ciarán started working online when he got a job in a Syndey internet cafe in 1999.
Upon returning to the real world he initially worked in digital publishing, firstly at Centaur Media and later at RBI, where he was a founder member of the company's first ever search marketing team. He moved agency side in April 2007, going to Altogether, the digital arm of Engine, the UK's largest independent communications group, where he eventually led Altogether's search, affiliate & social media capabilities.
In mid-2009 he moved to global media agency Mindshare, where he heads up their new social media offering, Mindshare SocialMedia8. As well as working with companies such as Nike, Unilever & Ford he's a regular contributor to Search Engine Land and spends far too much time on Twitter.