Richard Gregory
COO
Latitude
@SmartRich

As Chief Operating Officer, Richard is responsible for overseeing the successful delivery of Search Engine Marketing campaigns for all of Latitude's clients. He also provides clients with strategic advice on the European Search Engine Marketplace.

Richard has served Latitude in a wide variety of roles since joining in October 2002, including Account Director, Head of Production, Head of Search and New Business Manager. Richard was heavily involved in the development of COBRA, Latitude's proprietary bid management software. He also helped put together Europe's largest team of search specialists.

Prior to joining the company, Richard worked in account and project management and business development for online agencies in London and Leeds. He handled accounts such as BT Cellnet (now O2), Volvo, Channel 4, MTV and Cadbury's. He helped build the Poulter Net team, the new media division of Poulter Partners, a Leeds-based advertising agency.

Richard is the UK Chair of SEMPO and regularly speaks at industry events, including Haymarket's Integrated Brand Building event, Search Engine Strategies conference, the NMA Online Marketing Show and Ad Tech. In his spare time, Richard enjoys spending quality time with his wife and two daughters, as well as making observations on his blog: www.richardgregory.co.uk