Graham Cooke is an eCommerce project manager at Google. He leads the UK eCommerce conversion project looking at various techniques and methodologies to increase conversion rates for UK advertisers.
The project is developing strategic approaches for eCommerce advertisers to use tools such as Google Analytics and Website Optimizer to develop a testing platform designed to drive conversions.
Graham has been with Google since March 2005 developing search sales marketing strategy and business solutions for its advertising platform. Prior to Google, Graham founded an internet protocol television (IPTV) business focusing on providing digital advertising solutions to the retail industry.