Craig Macdonald
Sr. Director, Search Advertising
Microsoft Advertising

Craig is responsible for the go to market strategy for Microsoft's Search Advertising products. Prior to Microsoft, Craig was the CMO and SVP of Products for Covario, a search advertising agency. Before this, he was director of product management for the service and management group within Hewlett Packard's OpenView division. Craig has held several key positions at Peregrine Systems, Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.

Craig earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.

Craig is a frequent speaker at industry events such as ad:tech, OMMA, MediaPost's Search Insider Summit, Search Engine Strategies, and SMX. Craig is a sought after commentator on the state of online advertising and has been quoted by BtoB Magazine, BusinessWeek, CNNMoney, DMNews, Investor's Business Daily and MediaPost.