Steve Johnston
Google Consultant
Search:Johnston
@stevejohnston

Google consultants didn't exist before Steve coined the term in 2003, since when he has featured as one of the UK's leading specialists on SEO for Google and a favourite evangelist for making Google's search engine simpler to understand. He is a regular contributor to events such as Search Engine Strategies and Chinwag Forums - this is his first time at SMX - and is an expert reviewer for SEO-related content produced by E-consultancy.com.
Steve's best known contribution to the market's understanding of Google is his e-book entitled 50 Ways to Make Google Love Your Web Site, a version of which will be published in paperback by Random House in 2009.
Steve's consulting practice Search:Johnston considers itself to be at the industrial-strength, business-focused, scientific, but ethical, end of SEO; an approach which has won them an enviable list of blue chip clients that includes Autotrader, BBC Worldwide, Channel 4, Euroffice and Expedia.
Having been on Dragons' Den in 2006, apparently you lot won't be scaring him anytime soon.