Tim Mayer
Chief Marketing Officer
Trueffect

Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a Crowdsourced Paid Search marketplace where he was Chief Strategy Officer.

Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim's career has also included seven years at Yahoo where he held several positions including General Manager of Marketplace Properties where he led marketing, sales, engineering, and product.