James is the founder and CEO of Quality Scores, LLC, a consultancy that helps advertisers earn lower costs per visitor and more conversions from ad platforms including Google AdWords and Microsoft adCenter. Quality Scores, LLC supplements, compliments and strengthens existing marketing departments, ppc software companies or agencies/contractors.
James has over 8 years of online advertising experience. He started with one of his own golf equipment companies in 2003 and turned into an agency servicing client accounts at the end of 2006. He ran the agency through early 2009 and went into affiliate marketing full-time until he started QualityScores.com in 2011. During his tenure as an agency owner/founder, and as a full-time affiliate, he profitably managed millions of dollars in ad spend per year in volatile markets like finance, construction, music, electronics, home goods, b2b markets and more.