Laura Callow
Senior Search Marketing Manager
Intuit
@lauracallow

A global marketing lead, Laura has been involved in search marketing for over a decade. She has provided actionable, effective search marketing solutions to companies on 4 continents including Hyatt Hotels and Resorts, Dell, Moen, USAA, Mercedes Benz, & Rolex among others. In her current role as senior search marketing manager, global business division at Intuit Canada, Laura is currently focused on optimizing all the Canadian small business offerings: including all QuickBooks products, TurboTax for Business, and the ProAdvisor Program; to maximize awareness in the organic, paid search and social space.

Despite her experience with many golden brands, Laura’s passion lies in helping small businesses make best use of ethical search marketing best-practice to incrementally and significantly drive long-term online brand awareness and revenue.

As a Professor of Online Marketing, Laura is equally passionate about the need to provide greater search marketing training and education, both in the workplace and in tertiary academic institutions.