Chris Silver Smith
Director of Optimization Strategies
KeyRelevance

Chris Silver Smith is the Director of Optimization Strategies at KeyRelevance. Chris has extensive background experience in search engine optimization and internet application development and he is a regular speaker at Search Marketing Expo, Search Engine Strategies, American Marketing Association seminars, and other technology and marketing conferences.

In the past, Chris once served as head of the Technology Department for Verizon's Superpages.com sites, leading teams which focused upon advertising applications, taxonomic development, usability, user interface design, and more. Chris worked at Superpages for over a decade and his projects included work in: map-based search, Campus Area Yellow Pages, weather forecasting systems, ecards, XML APIs, RSS feeds, mobile applications, city guides, widgets, and more.

While at Superpages.com, Chris founded their extensive SEO program, initiating research on increasing search engine referral traffic naturalistically as far back as 1997, and he was later honored with the corporation's highest award for this work in 2004, the Verizon Individual Excellence Award, for increasing site visits and associated click-through revenues by many millions of dollars. In 2006, Chris went on to found and chair the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.

Chris has worked upon search optimization, social media optimization and online reputation management issues for a number of Internet Retailer 500 and Fortune 500 companies. Chris helps KeyRelevance to provide a range of boutique search marketing services for both small businesses and large companies alike.