Brian Boland
Director, adCenter
Microsoft
@brianboland

As Director of adCenter, Brian leads adCenter’s advertiser Product Management teams covering customer relationships and business strategies spanning for both our standard and premium advertiser base. He runs a team that creates programs and services that create a two way dialogue with Customers, SEMs and Search Agencies to help adCenter, and the search industry, push the envelope in this dynamic space. Prior to joining Microsoft, Brian worked for Performics where he led accounts specializing in retail, travel and finance. He spearheaded Performics efforts to adopt automated mapping from data feeds to search queries. He also partnered with leading portals on application programming interface (API) to increase keyword listings that went beyond standard system capacities. Brian was also the founder of Kinetic Entertainment, an entertainment marketing and management firm focused on digital marketing avenues. From banner ads to viral marketing, Kinetic utilized experimental online marketing strategies including some of the first successful online music downloads. Brian graduated with honors from Washington and Lee University in Virginia. He lives in Sammamish, Washington with his wife Katie and his two small children – Liddy and John.