Craig Paddock is an authority in the SEO field with multiple Fortune 100 clients ranging from hotel chains to software developers. Since 1998 Craig has consistently delivered top returns for clients in an ever-changing online field. His research-driven approach focuses on dollars for clients, as opposed to just rankings. Craig contributes search articles to the ClickZ network and has presented at national SEO conferences. Craig received his bachelors degree in Entrepreneurship from the University of Southern California. He blames his ROI obsession on his previous experience in the direct response industry.