For more than 7 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. Johnís passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates.
John has presented at the eMetrics Summit in Toronto 2008, Web Analytics Association events, spoke at and MCed the Internet Marketing Conference 2008 in Vancouver and numberous webinars including the Amereican Marketing Association.
John is currently a partner at VKI Studios, a Vancouver based performance optimization firm, as well as the President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader.
John Hossack hold an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria.
John is responsible for the VKI Studios blog (blog.vkistudios.com) and Twitters under vkistudios.