Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. As Director of Marketing Research, Josh Dreller sifts through massive search and social advertising data sets to uncover trends and best practices. A media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He has achieved platform certification from various marketing technologies such as Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter.Josh is a long-time member of the Standards Committee for the Digital Analytics Association, a collaborative effort between DAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry and currently chairs the Social Sub-Committee. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences. Prior to Kenshoo, Josh has spent many years working on the web in various positions at Fuor Digital, Visual IQ, and Resolution Media. He graduated from Florida State University in 1997 with a B.F.A. in Motion Pictures, Television, and Recording Arts and is a member of MENSA.