John Quarto-vonTivadar is one of the inventors of Persuasion Architecture® and an original shareholder in FutureNow (OTCBB: FUTR.OB). He melds his business and technology background into his role as Chief Scientist and Thinking Officer at FutureNow. John has written multiple papers and books on technology topics, including 3 books in the “Discovering Fusebox” series and “A/B Testing: Too Little, Too Late”, the precursor to the current best-selling “Always Be Testing: The Complete Guide to Google Website Optimizer”. He's often asked to speak at seminars and conferences throughout North America including the eMetrics Summit, SemPhonic Xchange, eCommerce Merchants, and the IA Summit, and at Montreal's Molson School of Business, to name just a few. Recently, international events hosted John to speak at their events in such disparate venues as Tokyo, Rome, Munich, and Buenos Aires.
Earlier, while a member of the Chicago Board of Trade for five years, he ran an institutional trading desk on the floor of an exchange and managed a multi-million dollar private hedge fund. Before that John worked at NASA, on instrument calibration software testing for the Hubble Space Telescope’s high-speed photometer and high-resolution spectrograph.