Ben Straley is VP of Social Technologies at Covario’s Rio SEO product and technology division. Prior to this position, Ben was CEO and Co-Founder of Meteor Solutions, a leading sharing and social ad tech company acquired by Covario in November 2012. Before launching Meteor Solutions, Ben co-founded Spring Creek Group, a global social media marketing agency acquired by IPG in 2011. Ben has over 17 years of online marketing, digital advertising, and social media experience with startups and global media brands including Real Networks, Disney, and ESPN.
In addition to his leadership of Rio SEO’s social technologies and strategy, he is the lead instructor of Advanced Interactive Marketing at the University of Washington’s Continuing Education program. He has a MBA from the Kellogg School of Management and a BA with Distinction from the Colorado College.
Ben is a regular speaker and panelist at industry conferences and events including: SMX, CES, WOMMA (WOMMU), Digital Hollywood, OMMA Social, OMMA Analytics and OMMA Global.
Ben also recently co-authored a whitepaper entitled “SEO + Social: The Most Effective Advertising Mix,” the paper provides research into how brand marketers can track and amplify “social signals” to improve organic search results – and achieve greater reach, brand lift, and ROI.