Ralph has worked in the online marketing industry for 10 years, predominantly in search marketing. His experience lies in both paid (PPC) and natural (SEO) search and he has worked for agencies as well as client side in a wide range of highly competitive industries; namely Travel, Finance, Retail, Charities and Gambling.
Brands worked on include: lastminute.com, Travelocity, Expedia, Hotels.com, American Express, MBNA, Cancer Research, easyJet, Teletext Holidays, AVIS, Comet, Intercasino, ING Direct and AXA Insurance.
Ralph has also been a guest speaker at industry events including Search Engine Strategies and the World Travel Market.
In June 2008, Ralph left his role as SEO Manager for lastminute.com (Europe & APac) to commit himself 100% to Red Mud Media Ltd.
Red Mud Media is part consultancy and part publisher. The company offers consultancy in all aspects of digital marketing from training to hands on involvement. Although Ralph's speciality lies in search marketing, he relies on a network of partners, each a leader in their field, to offer clients the full service.