Fascinated by the online world, Dean began learning about web design whilst still in school. After starting work as a web designer, he then moved into PHP and large-scale backend code development. Striving to perfect the websites that he worked with, Dean naturally progressed into SEO.
During his tenure as Head of SEO at a large online mobile phone retailer, he doubled traffic from search engines and achieved top rankings for highly competitive keywords, along with increase traffic through the long tail. Now working as an SEO Engineer with leading London SEO consultancy Ayima, Dean consults for some of the UK's largest companies in finance, telecoms, television and hospitality.
Over the years, Dean has worked with clients ranging from small start-ups to large blue chips, tackling the differing SEO issues faced in each market and stage of growth. Some of his learning’s and views can be found on his personal blog at Chewie.co.uk.