Craig Greenfield
VP of Search and Performance Media
Performics

Craig Greenfield is vice president of search and performance media at Performics where he leads a team responsible for sales, marketing, product development, operations and customer service.

Craig is a proven marketing and communications professional skilled in the introduction, development and application of customer marketing information to achieve continued growth and advantage. In 2005, Craig was a member of the team that introduced account planning to DoubleClick Performics; account management practice. As an account director, Craig was responsible for leading multiple client assignments with a focus on integrated demand generation.

Prior to Performics, Craig served as management supervisor at Jacobs & Clevenger where his responsibilities included multichannel marketing communications planning, execution and response analysis. Craig has extensive automotive experience as a planner on the Ford account at J. Walter Thompson. There he was the direct marketing lead on a cross-functional team focused on customer acquisition and retention.

Craig earned his masters of science degree in integrated marketing communications from Northwestern University. In 1995, Craig graduated from the University of Iowa with a degree in English.